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Mailrelay v3 advanced statistics for your newsletters

Published by on September 11, 2019

We continue with the series of tutorials on the new Mailrelay version. Today, we will talk about newsletter statistics. As in the previous version, we worked hard to create an advanced reporting system because one of the main advantages of a professional email marketing software is the fact that you can work with advanced statistics […]

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Open rates in email marketing, what is it, and how will it affect ROI?

Published by on September 10, 2019

Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing  options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing […]

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How to increase your sales with upselling and email marketing

Published by on September 4, 2019

You have certainly bought something online and suddenly started getting messages about related products. Maybe you have selected a product from an online store and began to receive recommendations for accessories or exclusive promotions. Does this senary sound familiar? This is what we call upselling. A clear straightforward and easy to understand example is when […]

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What is direct marketing?

Published by on August 27, 2019

Advertising opens the door to countless commercial possibilities for companies in all industries. Nowadays, we have even more options for applying marketing techniques in the online and offline world. Anyway, all campaigns are created to improve customer experience, customer loyalty or to guide users during the purchase process. The consumer, a skilled and volatile user, […]

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7 Tips To Close More Sales With Email Marketing

Published by on August 8, 2019

We can’t deny that email marketing is one of the most popular and useful selling tools for any digital business. If you only sell products online, you will need to find options for strengthening ties with your customers. Why is it necessary to create an email marketing campaign email marketing? In Latin America, the use of […]

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