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How to identify if you are following an efficient SEO strategy?

Published by Daniel Bocardo on June 29, 2017

estrategia seo

If you want to promote a website or blog, there are many tools and online channels that could ensure the viability of your project.

For example, you can promote your message through social media, email marketing or focusing on ranking your content with an SEO strategy.

I’m sure you will not want to focus your efforts on a strategy that will not bring you the results you are expecting. After all, why would you want to waste time and money on something that would not work?

Therefore, it is not enough to have technical knowledge in web development, a brilliant business idea or the best work team, if you don’t have a strategic vision that will allow you to achieve your goals and rank your site, your project will not work.

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Implementing an SEO Strategy

It doesn’t matter if you will do it yourself or hire an agency to manage your SEO strategy; you should monitor the progress of your actions carefully, to see how your project is evolving (because the results usually can’t be perceived in the short run.)

Before you get scared and decide not to continue reading, you should be aware that although I can’t do all the work for you, with this post, my goal is to open your eyes and help you evaluate whether your SEO strategy is effective or you should make some changes as you go.

I assure you, with motivation, effort, and, above all, planning, you can create a successful business.

To work with SEO on a website and follow a winning strategy that will value the naturalness of the content; you will have to respect the requirements of Google algorithms (among others) and ensure a good position in the ranking.

So that you can attract new customers.

So to get into the subject, let’s see how to implement an SEO strategy in your business, taking into account:

  1. The life cycle of an SEO strategy.
  2. The criteria you should take into account to make a profitable investment in SEO (minimum services, basic tools, and advanced knowledge).
  3. Key factors, such as keyword analysis and link building.
  4. Final conclusions.

It’s a very interesting subject, right?

How to implement a 100% effective SEO strategy in your online business?

As an SEO consultant and experienced professional in working with marketing projects, the first thing I recommend is that you consider that the steps you should follow when implementing your SEO strategy  will vary depending on your niche market.

If you don’t know what you will have to do to rank your site, you will not be able to identify what you can do yourself and in which parts of the process you will need to get help (we’ll talk about the life cycle later.)

The life cycle of an SEO strategy

As I was explaining, working with SEO means that you will have to take each step carefully. Here are the things you will need to consider:

  1. Domain analysis, its relevance in search engines, as well as its organic visibility.
  2. An in-depth audit of the status of the website in terms of SEO On page.
  3. Analysis of the keywords used and study of the potential possibilities of the market.
  4. Optimization and full implementation based on data obtained through the audit and the market study.
  5. Monitoring SEO techniques Off Page focused on links from on external pages to improve the domain authority.

inversión en SEO

How to identify if you are investing in a profitable SEO strategy?

If you are still reading this post, it’s because you plan to implement a successful SEO strategy; you don’t want to waste your time or your money.

That’s why, before you start contacting companies and purchasing any software, you should check your website and define the goals you want to achieve in the next 12 months. You should also decide how much money you can spend and what you are going to do with it.

Don’t think only about short term goals, because you will need to wait for some time to get satisfactory results, but this doesn’t mean that you can’t think about indirect goals that will help you stay focused and see if you are doing things right or you will need to make some changes.

That said, it’s time to see the tasks you should not ignore and the tools you can use on your SEO campaign.

► Minimum Tasks and Required services

These tasks will be part of the investment you will make (in time or money) because, as I always say, for a project to be cost-effective, it should be created using a sound strategy based on the best resources currently available.

A well-planned strategy will have to contemplate:

  1. The audit of the website: this service is part of the main stage of any SEO strategy since you will need to analyze the current state of your domain, before preparing a complete audit to see exactly which aspects will require more attention.
  2. Market study: This point is important as you will have to list all the keywords your competitors are ranking for, as well as the ones you believe will help you to get to the first page.
  3. Implementation and optimization on page: with all data obtained from previous research on the SEO strategy lifecycle, you can make the necessary changes to your site.
  4. The control of organic positions: here we need to consider the authority of the different internal URLs of a site (PA = Page Authority), as well as home page authority (DA = Domain Authority). That information will indicate if your domain can compete in the SERPs.
  5. Getting monthly status reports: many of the tools that we will see later (or the vast majority of them) will offer you comprehensive reports that will help you measure the results of your SEO strategy.
  6. Monthly, quarterly, semiannual project monitoring: consultants and agencies are responsible for monitoring the evolution of your SEO strategy through analytical reports that will show you how things are going. If you are working on the strategy by yourself, you should create periodic reports. By checking this information, you can make decisions about your next steps and budget changes based on actual data.
  7. The generation of authority through Off Page techniques: Among the most popular ones, we can highlight link building, a strategy that will help you to transfer authority to your domain from external pages. The most delicate part of the process is to know the market  well and know how to foster relationships with other webmasters.

If you decide to hire a professional to manage your SEO strategy, it will be critical to ensure that he will meet the minimum requirements and will keep you informed about everything he is doing, as well as what isn’t working.

SEO is unpredictable, but the key is not to just wait for the success of each action, but in knowing how to detect in time what isn’t working, because you don’t spot problems in time, you will not get the expected results in the long run.

► Key Tools for Analyzing Your SEO Strategy

Another way to identify a priori if your An SEO strategy will work, is to find the right tools for the job.

I’m not saying you should use them all because most of them will cost money and you will need to have technical and analytical knowledge to understand all the available information, but you should learn to work with at least some of them to create relevant content and rank your links on the first page of the major search engines.

And how do you know if the tools you’re using are the best ones for your SEO strategy?

Very simple; just pay attention to the indirect signals you will receive. If you are using the right tools, you will see:

  1. More visitors: You will receive more emails with questions, inquiries, or feedback from users.
  2. Qualified traffic: users accessing your site will really be interested in your business as they are searching for the keywords you are promoting.
  3. Improve your conversion rate: When you are attracting qualified leads, it will be easier to close deals and sell more.

Evidently, not all the tools available on the Internet will offer all the features you’re looking for, don’t you think?

Yes, I already know that there are many services and that not all of them are easy to manage (before choosing a tool, you should decide if you will do everything yourself or you intend to hire a person or agency to manage your SEO strategy), but in any case, I want to recommend the most popular, well-known, and effective options on the market.

Shall we see them? Well, this is the list of essential tools you could use to implement an effective SEO strategy:

  1. Ahrefs.
  2. SEMrush.
  3. Sistrix.
  4. Open Site Explorer.
  5. Screaming Frog.
  6. Link Research Tools.
  7. SEO Profiler.
  8. Scraper Box.
  9. Search Console.
  10. Google Analytics.
  11. Google Trends.
  12. Google Tag Manager.
  13. Various Plugins and CMS Modules.
  14. Majestic SEO.

Keep in mind that the order I followed is totally random. My intention is not to influence you in the choice of tools you will use.

I would like to remind you that they will offer different advantages and features, so you should use several of them. If you are working with a professional or agency that uses most of them, this means that they probably know very well what they are doing (although this is not always true.)

► Advanced knowledge in SEO and value-added services

As the last recommendation for you to identify if you are making a smart investment in your SEO strategy, I have to tell you that you should take some time to learn about SEO, or at least to understand the fundamental aspects you should not ignore. Also to that, you should make sure the people working for you are familiar with some of the tools we have seen above.

For example, if you have a team that knows how to work with Google Analytics and AdWords, you probably can trust them, because these two tools are fundamental for any SEO strategy to work.

On the other hand, there are more advanced tools like SEO Profiler that not all SEO professionals work with, but that would offer advanced reports and data for your marketing campaign.

In addition to that, some additional services will be vital for your strategy:

  1. Regularly create updated keyword reports to find the ones that are not working for your target audience.
  2. Control and monitor organic page rankings (both for your website, as well as your competitors.)

2 Key success factors: Keyword analysis and link building

Link building and keyword research are perhaps two of the most challenging aspects of any effective SEO strategy, as these actions take time and the results are not immediate.

How to determine which keywords are most recommended for your niche?

What keywords did you already use and which ones should you try to include on your next posts?

What are the best keywords for you to compete and which ones are too expensive for your budget?

These are some of the issues that need to be resolved before starting any SEO strategy, and can only be answered after analyzing the potential market.

Understanding how users behave and what they expect is fundamental for planning your strategy. Only after you know what they want to find, you will be able to create content that will meet their needs. And you can only do that if you are working with the correct keywords for your niche market.

Now you’re going to ask yourself: “And why is link building so important for my strategy?” There are no easy answers to that question, as it is a complex theme, especially because the actions you take today will bring results later, so you usually don’t have accurate information about what you are doing. Besides that, you will have to contact other webmasters and try to partner with companies from the same niche that could exchange links with you naturally. But there are other factors you should consider as well:

  1. The behavior of direct competitors (what parallel strategies they are following.
  2. The effectiveness of the link type (not all work the same way).
  3. The type of link that may pose a risk to the website.
  4. The relevance of the external pages that added your URL.
  5. The word or phrase (anchor-text) used in the link.
  6. The organic authority of the sites that have added your links.

These are just some of the most relevant factors in my opinion, but there are many more, given that each market is different and therefore every SEO strategy will also have to be personalized.

Conclusions

In this post, we saw that for creating an SEO strategy, you would have to spend some money and work hard to create a successful strategy. In marketing, if you want to get positive results, you should always think long term.

As in everything, achieving (or not) your goals will depend on planning and making the right decisions. You need to identify your weaknesses and decide if you want, and can afford, to work with professionals or paid tools to optimize your results.

The difference between an effective SEO strategy and another that doesn’t work is in working with natural, non-abusive techniques that will respect the rules created by search engines.

You probably will find people selling miraculous formulas that will promise fast results, but when it comes to SEO, without hard work and long-term planning, you can’t get positive results.

Search engines will update their ranking algorithms frequently, so the content of your website should also be updated regularly according to the new trends. Also, you should not be afraid to bet in new keywords at any time.

In your opinion, what are the factors that we should take into account when implementing an efficient SEO strategy?

Daniel Bocardo

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Comments

  1. VGS Tecnologías Web

    Un artículo muy completo sobre la importancia de implementar las estrategias SEO como es debido. Lo que está claro también es que cuando iniciamos una estrategia de posicionamiento orgánico todo requiere su tiempo y para ver resultados hace falta tener perspectiva. Ahrefs y Sistrix son las herramientas fundamentales para este caso.

    14/07/2017 - 09:25:34 Publicar una respuesta

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