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How to get subscribers through Facebook Ads?

Published by Jonatan Botello on August 23, 2017

captar suscriptores con facebook ads

Would you like to expand your business and increase your mailing list? Perhaps you are not getting the desired results, or your email marketing strategy is not working as expected.

Regardless of your case: With Facebook ADS, you can reach your goals. In this post, you will see how to do it in just a few easy steps.

Although the digital age has changed many strategies and practically everyone knows how to work with the Internet; there are still many aspects that you could improve  when planning your marketing strategy.

And I say that, because to some extent, we still think of old strategies created during the twentieth century, when most companies promoted their products and services through advertising campaigns, using magazines, newspapers, radio or television.

This option was always “expensive”: creating ads, hiring actors, producers, as there were no other alternatives for promoting a brand, it was not possible to save money when creating an ad.

Now that there are more profitable options, such as online advertising, it seems that many companies and entrepreneurs have not yet become accustomed to the use of other media.

Perhaps because they don’t know how to work with new platforms, or because they don’t know how to get the most out of these tools.

In many cases, the problem lies in the fact that these entrepreneurs always have done things this way and it ‘s hard to change and test more modern alternatives.

After the advent of online advertising, many professionals had to learn again how to create marketing strategies, starting from scratch, without previous knowledge or advice because everyone was in the same starting point.

Fortunately, this is slowly changing. Now there are methods and strategies to achieve any goal.

And of course, there are a multitude of platforms for creating online advertising campaigns, in particular with the emergence of social networks.

There are social networks for various types of people and projects, but as regards the creation of publicity campaigns, Facebook Ads is one of the best options on the market.

Every day, millions of companies and entrepreneurs create advertising campaigns  through Facebook ADS, as with very little investment, it is possible to achieve excellent results.

Also, you can target the reach of your audience and find those potential customers who may be interested in what you are offering.

That is one of the most significant advantages over traditional publicity.

Basically for these reasons:

  1. While on television or radio the advertising campaigns are showed to all users, without considering whether they are interested or not in the product, with Facebook Ads, you will only advertise your campaign to users who are interested in what you are offering. Therefore, the conversion rate will be higher.
  2. You can create multiple campaigns with different goals: to increase Likes, viral content, gain recognition, increase your sales, etc.
  3. More qualified traffic
  4. Minimum investment with great results

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Facebook ADS: the ideal platform for companies and entrepreneurs

One of the main advantages of creating an online business is that you will have the same opportunities as the large companies. And on Facebook ADS, it’s not an exception.

Another important factor is the budget you will have to invest in the campaign. This budget will vary, depending on how much money you will be able to spend.

But in Facebook ADS, anyone can get great results with very little investment.

Without exaggeration, with a daily budget of 1 euro, you could get extraordinary results.

It’s like the  Miss Hamptons case: an eyeglass store created by two entrepreneurs from Elche, who achieved profits of 37 million euros.

Almost nothing, right?

Naturally, afterward, they started to invest more money in their campaigns, but that is an obvious example of success.

If they succeeded, why couldn’t you do the same?

That is a clear example of the fact that with Facebook ADS, you could set any goal and achieve it.

Do you believe you can get more subscribers using Facebook Ads?

I will answer this question for you: Yes, you can.

Increasing your email list is possible through Facebook ADS. Email marketing, when combined with a correct strategy, can change positively the direction of your business.

But what do you need to do to get subscribers using that platform?

Things to consider before starting a Facebook campaign

Before starting any Facebook campaign, you should have some aspects in mind.

Basically because otherwise, you will not be able to run any campaigns. And in case you can do it, you probably will not be able to get the expected results.

So here are some things you should take into consideration, before starting your advertising campaign:

► Use a responsive template on your site

What does your site have to do with Facebook ADS? Well, it’s one of the most important aspects you should consider before even thinking about paid ads.

When you create a new ad, your intent is for users to access your site, even if it is just for signing up.

Since many users can see your ad through a mobile device, you need to make sure the pages will be displayed correctly, so visitors will be able to see the content of your landing page. That is why you should create a responsive template.


► Create a landing page on your site

You want to increase your subscriber list, don’t you?

Well, if you want to achieve this goal, you will have to create a landing page. If you have a landing page, your visitors will be able to subscribe to your newsletter.

What I’m going to explain now is pure logic, but it’s worth remembering that the page in question should be attractive, to induce your visitors to subscribe.

►Create a Fanpage

It is no use doing the above steps if you don’t already have a Fanpage.

Mainly, because you will create this ad campaign using that page.

It is not difficult to create it, just follow the instructions of Facebook. Remember that that will be your company’s page on Facebook, you  can continue working with your profile.

►Use attractive royalty-free images

Copyright has become a severe issue on the Internet, and if you download copyrighted pictures and use them for ad campaigns, you may have problems.

There are a lot of free stock image websites  at your disposal, where you can download attractive and beautiful images.

And of course, it needs to be a compelling image to attract the attention of your visitors. Otherwise, the ad may pass completely unnoticed.

►Use copywriting in your advertising campaigns

Persuasive writing is imperative for any advertising campaign. Each written word could generate conversions.

So finding the right words is critical to reaching your ideal client.

With these considerations, you could start creating your first Facebook ADS campaign, but how to do it?

Would you like me to explain the steps to you?


facebook ads

Steps to create a Facebook campaign and get subscribers

Now that you know that through Facebook ADS you can increase your mailing list, it’s time to learn how to create your first campaign.

Before I begin, I would like to say that there is nothing established, that is, to get good results, you should run A/B tests (test and error), so you know what works best for you.

It is important to note that each case is unique and although you can study the strategy of your competitors, you might not get the same results.

However, perhaps what may work for you, will end up not working for other people.

Again, the secret is to test.

That said, I’ll start detailing the steps you should follow:

Step 1: Access your control panel as an advertiser

The first step is to access your control panel as an advertiser on Facebook ADS.

There you will see many options, but at this point, we will choose the section: “What is your marketing goal?”

After locating this option, you must click on “Generating potential customers “as indicated in the screenshot below:

conseguir suscriptores a través de facebook ads

Step 2: Name your campaign

The next step is quite straightforward and obvious.

Here, the goal is to name your campaign, to attract subscribers, so that you can generate conversions.

In the image below, you’ll see that I’ve named this campaign as “Capture clients,” but if you want, you can write something else:

captación de suscriptores con facebook ads

Once you have named the campaign, click “Continue.”

Step 3: Optimize your campaign

This point is quite important because it is here that you will have to make sure that you know your ideal customers.

In other words, you should target the campaign by country, region, age and gender.

Why is it so important? Well, imagine for example that you sell jeans for young women.

It is doubtful that your potential client will be a 60-year-old man or woman. Does that make sense to you?

By targeting the campaign, you will have more chances to generate conversions, which in this case, means getting new subscribers.

captar suscriptores con facebook ads

Step 4: Set a budget

Now, you will need to set the daily budget you will spend for your advertising campaign.

This step is straightforward.

captar suscriptores con facebook ads

As you can see in the screenshot, I have set a daily budget of 1 euro which, weekly, will be 7 euros.

Also, you can set a campaign’s publication date, or publish it automatically without restrictions.

Next, click “Continue.”

Step 5: Choose the ad format

The next step is quite easy, but a mistake could be fateful for your strategy.

Here you need to define the type of advertising you want to create.

So that you can understand, you can choose:

  1. Ad by sequence
  2. An ad with a single image
  3. Campaign with a single video
  4. Presentation with up to 10 images

In this case, I will choose the format of a single image, but you can choose the option you want.

captar suscriptores con facebook ads

Step 6: Start creating the campaign

We are getting to the crucial moment when conversions will depend on what you will do next.

As shown in the screenshot above, you should choose an image for your campaign (remember that it must be royalty-free).

I would honestly work a bit more on the design of this image, but as an example, I think it will help you to understand the concept.

To edit images, you can use Canva or any other tool.

After that, you should write the text, including the title and the description of your campaign.


captar suscriptores con facebook ads

When writing the text for your ad, remember to use persuasive writing, if you want to generate interest for users. And, about all, add a call to action to encourage them to click to visit your site. Below you will see a section that says something like “Potential Customer form.” You will use it to generate the conversions.

captar suscriptores con facebook ads

Also, to end the campaign, you need to fill it, so don’t forget that step.

Step 7: Campaign Enabled

Now you just will have to check to see how the ad will be displayed. In my example, this is the result:

captar suscriptores con facebook ads

It is important to emphasize the words that are in capital letters.

If you notice, the words free and Know more are written in a different way.

You can do this to catch the attention of visitors, as curiosity is a major factor, many of them will end up clicking to learn more about the course.

Also, at the bottom of the ad, I explain that this course will be offered by the best professionals in the industry, without any cost, don’t you think it’s worth it?

And that’s all for today.

I would like to remind you that any campaign you create could be turned on and off whenever you want. Therefore, you are in control, and you can start the campaign any time you want.

Have you already created ADS on Facebook? Leave your opinion in the  comments.

Jonatan Botello

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