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How to get visits to your blog using SEO

Published by Fran Murillo on November 7, 2017

If you are engaged in the online business world, I am sure that at least you have heard about web ranking, one of the ways to send traffic to your website through optimization techniques.

The first part of this post will be more theoretical but after that, we are going to see a more practical explanation, so it will be useful whether you are someone with experience in web ranking, but it will also offer information for a beginner, so we recommend you read this article until the end, as we are sure that you will find relevant content to increase the profitability of your online business.

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What is SEO and why should you learn to work with it?

 

The word SEO is an acronym for Search engine optimization.

This means that in this type of traffic, you do not pay directly for each visit, but you optimize your site so that Google, and other websites will  understand that you provide relevant content for the keywords that you are promoting.

This would be the quick and simple answer to the question “What is SEO” After we understand the meaning of the concept, we will explain the main advantages of using this technique correctly:

  1. You don’t pay for each visit, so in the long run, it tends to be more lucrative
  2. Unlike Facebook Ads and other PPC methods, your visits will not be attracted by an advertisement, as these are users who are looking for you or your service.

Of course, this is very personal, so maybe what works for me, may not bring you the desired results. Also, each niche is a world apart, and that is why you will have to find the traffic that works best for you.

In short, you already know what SEO is and why you should think about learning to use it. But remember, this is not the only source of traffic, and you don’t have to focus only on this technique. You should test, to see if you should use it or other strategies for increasing your list of emails.

How SEO works: Key factors for being on the first page

After all, the SEO world is a bit opaque, and as such, you will find thousands of theories (some crazier than others) on different blogs. However, there are certain principles in which most of the SEO professionals agree.

Next, I will present the three principles that I consider to be the most relevant aspects you should find. However, before you see them, you should know that the best advice would be to make sure you are working with all of them, although you have probably seen pages that are meeting only one or two of these requirements:

► Authority

Authority is the strength of your blog and is achieved through external links to your site; it is evident that the more links you have and the better their authority, the more your authority will increase. If you manage to do that, your blog will be able to compete for the most relevant keywords.

Among the different methods of obtaining links, you can buy them, publish guest posts, generate quality content that could be relevant for other bloggers, so they will include links to your posts, and all kinds of collaborations, as long as the webmasters you are working with accept to add a link to your site.

As you can see, you can’t get results in just a few days. However, getting new quality links, targeted at your articles should be a recurring task; you always need to be looking for alternatives to include links to sites of good authority.

► User

Keep in mind that despite the fact that for now the response of the users are not the most important factor for Google; it is evident that in the future, the reaction and interaction of the users will be more and more relevant as a factor to measure engagement.

The first thing we should explain when talking about SEO is that the main goal of Google, and any other search engine platform,  is to offer precisely the information  that the user is looking for. Therefore, in the long run, it will not be profitable for you to create articles that don’t answer the questions of users who are visiting your website.

If they find the answer to what they are looking for, without having to access other pages to find additional information, you are on the right way. On the other hand, if your articles are only created to insert keywords, I am sorry to tell you that sooner or later you will have problems.

For this, you can review the top 10 results for the keywords that you want to rank and use tools like answer the public or keywordtool.io that let you know what users are searching for, related to these keywords.

► On page

Internal SEO refers to the hundreds of factors on your page that Google will evaluate before deciding how to rank your post. This branch of SEO is the most complete and surely we could write several articles on this, so I will summarize it so you can understand the main factors you should consider:

  1. The speed of the site: If your website takes a long time to load, you can be penalized by Google, in addition to having a higher bounce rate, as many users have  no patience and will not wait a long time for your page to load.
  2. Structure: You must have a simple structure so your visitors can understand the structure of the page. This will also ease the work of Google.
  3. Internal links: links to other articles and related pages will help you to improve the flow of authority
  4. Titles, subtitles, meta titles, URL …
  5. Multimedia: add as many types of multimedia as you can so that users can understand the information; you are providing.

SEO

How to optimize your posts to improve the ranking of your site

Once we have explained how SEO works, according to my experience in a theoretical way, I think it’s time to give a boost to your articles, by creating content to improve your rank.

Let’s see what point you will need to focus on when writing your next article:

► Keywords

Selecting the keywords is almost half the work, as they will determine the success or failure of your strategy. For example, I have seen many new blogs trying to work with keywords like “Create a blog” without using long tail keywords. Are they crazy? The idea is that if your blog doesn’t have a good authority, you should focus on trying to rank  “long tail” terms which, in turn, would improve the main keywords little by little, as long as you do things correctly.

There are some methods you can use to find keywords for your articles:

  1. See what your competitors are doing, using Ahrefs, Semrush or other similar tools. Remember to select blogs with a similar DA, so you can get an idea of the type of keyword that you could use.
  2. Use Google Keyword Planner until you find a group of relevant keywords and then check out the competition manually.

Obviously, finding the best keywords is almost an art, and as such, you should give yourself time and learn with your own experience, since with the passage of time, you will know if a niche is accessible almost instantly.

►Length and density

Much has been written about this, how many words are needed for ranking a page? Is it 1% or 2.5% keyword density?

Personally, I find this absurd, Google’s system is not stupid and will know which keyword you are trying to rank. Therefore, you should not follow a mathematical formula when writing your articles.

Write naturally and without looking like a robot, focused only on using as many keywords as possible and long tail keywords, but don’t forget that semantics is an increasingly important aspect you should consider.

With this and analyzing the density of the first 3 results, this problem will be solved, because I consider that each sector is a world, something that I corroborate every time I see pages related to loans or locksmiths.

►Headers

Choosing the right headers is an important task, as the structure of your article will play a key role in guiding your visitor and, at the same time, it will guide Google on your target keywords.

What I usually do is review the word suggestion tools and try to create headers with words related to the main keyword, so Google will understand that they are also important.

Remember: H2 is used to indicate the main keywords and H3, H4 and others for related keywords, as well as improving readability.

► Title and meta title

Do you know what that means? These two words are your business card, something like a window in the SERP of Google. Therefore, they should be carefully planned so that users feel tempted to enter your site.

Would you go into a messy shop full of trash? When you are planning to start a new site, you should not forget to organize the pages, as we will see below.

First, let’s look at an example not optimized:

metatítulo

You certainly would not do this, right? Now let’s look at an optimized example:

metatítulo bueno

I’m sure you notice the difference, which one would you visit?

► Multimedia

Add images, graphics or videos that will offer additional information, because besides being another format that will be more comfortable for some users, it also increases dwell time.

Try to treat the images using a compressor like Kraken.io before uploading them and, of course, always add tags for all the images you upload, as we have seen in other articles on image optimization.

If you do that, you will be earning good points with Google and this task is not very difficult to accomplish.

► Internal links

Another aspect overlooked by many bloggers is the use of internal links. These links help a lot to rank your articles, so they should always be used. There is no secret; You should always add internal links to your content.

You can use an anchor text and vary it slightly to tell Google the main keyword you want to rank.

► External links

More than once I talked to webmasters who did not include external links in their articles to not lose authority, which frankly, is ridiculous.

As I said before, Google wants quality content; you need to provide the best answers you can to your users. This is why for Google, it is essential to use other sources of reliable information when publishing a new page.

Obviously, you should not include 10 links in an article with 1,000 words, you always have to have good sense when including external content.

► Other aspects

To improve the SEO on page of your website, I recommend that you install two plugins, the first one is TOC (Table of content plus) that will help to create an automatic table of contents with links within the articles, which will significantly facilitate your work.

The second one is called KK Star Ratings, and you can use it to add the famous stars in Google results that, as you know, increase the CTR. As an additional way to improve your clickthrough rate, You can use icons in your titles and meta titles.

seo

And after you post the article, what can you do?

Many bloggers think that once the article is published, the work is done, and they can wash their hands of it, but that is a mistake you shouldn’t make. The publication is only one of the steps, and after publishing the article, you will have to keep working.

► Getting links and mentions

In my opinion, the links are the most significant factor you should consider when trying to rank a site, so it is always interesting when other bloggers in your niche add links to your article and mention it.

For this, you can participate in interviews, publish guest posts or any Another type of collaboration that includes a link from an external site to yours.

► Social traffic

Previously, I explained that SEO is not your only option to attract visitors. You can also work with Facebook, Twitter or any other social channel. You should always use all the tools you can to increase the number of visitors to your posts.

Social traffic and your newsletter usually represent the first visits in most cases, this is  why it is importantto offer the best possible experience for your visitors.

However, if you have read our previous posts, you already know what you should do, and we will not talk about this in this article. I just want to make it clear that you should always share your posts to increase the reach of your content.

► Reformulations

This is something that many people do not do: updating articles.

Why? Well, I have no idea, but what I do know is that today it is vital to continue ranking your content, even after the article was published.

That’s why I prefer to write the article without thinking about keyword optimization. I write the contents as best as I can, but without paying much attention to optimization.

After receiving the first visits, through sharing in social networks and newsletter, I revise the content, trying to optimize the main keywords in Serplab and, at last, sometimes I send it link to a news aggregator.

And so it will be well ranked? Well, not usually, that’s why after a while, for example after a month, I review the statistics and optimize it again; this time giving attention to the density of keywords, headers, LSI and so on.

The result is very good. From time to time, I review the articles to add relevant keywords. Are you not always improving your knowledge? You should do the same thing with your articles.

Conclusions

Unlike paid traffic, the world of Seo is not something that will take effect immediately, which is why you should have patience and allow Google to analyze your site several times before having confidence to improve your rank, so that you can get more visitors.

It should also be said that, of course, I wrote this article based on my experience with my projects, this is not a panorama of all the blogs in general. I recommend these steps as they worked for me, and I believe they will work for you.

Anyway, I hope the little organic traffic guide has helped you and will be useful to you when it comes to attracting potential customers to your personal or corporate blog. Of course, I would love to know if you liked this post, what strategies are you using and your suggestions for other readers.

I hope for your comments that, as always, I will respond one by one, Thank you so much for reading.

Fran Murillo

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Comments

  1. Nelson Figueredo

    Excelente articulo amigo, muchas gracias

    29/03/2018 - 23:25:16 Publicar una respuesta
  2. Federico Salomon

    Estimado Fran:
    Gusto en saludarte,agradeciendote el que hayas compartido esta valiosa información.Te felicito por este excelente artículo.Disculpa mi
    ignorancia pero el plugin que mencionas,TOC, te muestra automaticamente las palabras claves relacionadas dentro de los artículos que has publicado?
    Anticipándote las gracias por tu gentileza, te saluda

    28/11/2017 - 22:40:14 Publicar una respuesta
    • Mailrelay

      ¡Hola Federico! No, el plugin TOC solo muestra un indice de contenidos basado en los titulares incluidos en el artículo.

      29/11/2017 - 08:14:28 Publicar una respuesta
  3. Edufinanzas

    Excelente artículo. Ahora toca ponernos a trabajar… Tenemos mucho trabajo por delante 😉

    16/11/2017 - 07:35:28 Publicar una respuesta
  4. Sebastian

    Hola, me ha sido muy útil este post, gracias y enhorabuena. He empezado a utilizar mailrelay en mi blog, me gustaría que escribierais un post del proceso completo para poder hacer un formulario de suscripción para la descarga de un ebook, es que para mailrelay no hay aún un artículo que lo explique correctamente.
    gracias y a seguir así.
    un saludo. Sebastián

    08/11/2017 - 13:42:11 Publicar una respuesta
  5. Yosjany Roig

    Esto de los enlaces salientes tal y como lo mencionas siempre me ha dejado con la duda, pues he leído en muchos blogs que es como un grifo que transfiere autoridad a la web que enlazes restándosela a la de uno. Yo personalmente estoy de acuerdo con usted pues Google no es bobo y supongo que valore de forma positiva si el enlace lo hago a una web con autoridad, como por ejemplo Wikipedia. Se supone que enriquece el post y le ayuda al lector en su comprensión del artículo en concreto. Muy buen post, muy útil para quienes van comenzando, un abrazo.

    07/11/2017 - 20:38:18 Publicar una respuesta
    • Mailrelay

      ¡Hola Yosjany! Bueno más que restar yo diría que compartes, es decir, nunca te va quitar, vas a compartir tu autoridad, una parte, no toda. Pero esperemos a ver qué dicen los expertos 🙂

      08/11/2017 - 09:06:28 Publicar una respuesta
      • Fran M

        Hola Yosjani, te recomiendo que no te preocupes por si resta, suma o iguala. Lo importante es que ese enlace aporte a tu usuario, en mi opinión centrarse en él es el presente y sobretodo futuro del SEO.

        Fíjate bien en lo que menciono de Wikipedia, ya que digo que enlazar a Wikipedia por simple costumbre no es bueno, hay miles de dominios y artículos que van a aportar más valor 🙂

        Un abrazo y muchas gracias!

        08/11/2017 - 18:17:32

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