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How to become more charismatic in your digital marketing?

Published by Jonatan Botello on November 30, 2017

ser más carísmatico

Would you like to know how to be more charismatic in your digital marketing? Do you want to improve your brand and you need a guide to know how to start?

This article will give you tips and practical information, so that you can change your attitude, and become more charismatic.

Many professionals already realized that a good digital marketing strategy is vital for success. The investment is minimal, and it can yield excellent results.

However, there are also other digital entrepreneurs trying to get the same results as you.

If they want to do that, of course, they need to work with a digital marketing strategy, and one of the most exciting alternatives is to work with personal branding that is, personal marketing.

If you use an excellent personal marketing strategy, you will inevitably have charisma. And if you have appeal, it will be possible to obtain excellent results.

Charisma makes you get sales because you will have the ability to attract and influence people, so you could convince them to buy your products or hire your services.

The problem is that many people don’t know how to be charismatic or just don’t believe they could do it.

If this is your case, you should work hard to change that mentality, as well as your way of acting because, otherwise, any digital marketing strategy you try could end up failing.

However, people who don’t feel charismatic frequently ask: Could I learn to change and improve my personality?

And the answer is yes. Becoming a more charismatic person is possible.

But how to do it? Don’t worry; there are techniques for changing your image and improving users’ perceptions about you.

You are probably thinking: But how? If most of the content on the Internet is published in written form (such as landing pages, newsletters, articles) how could I become charismatic?

It is undeniable that a person who is exposed to a camera or microphone has more possibilities of attracting and persuading people.

Either way, regardless of whether you want to use personal marketing on the physical world or on the Internet, you should always try to empathize with the people you meet.


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Learn to be charismatic in real life

If you want to be charismatic on the internet, you should learn to do it in real life. It is impossible to pretend to have a personality when in reality you are entirely different.

Because you would look fake, and other people would notice it.

I’m sure you have seen some people and for whatever reason, you feel they are insecure or don’t inspire confidence.

On the other hand, you have probably met people who, without saying anything, can attract the eyes of all people. Perhaps you don’t understand the reason, but you are attracted to these people, it seems that they are people in whom you can trust.

Here is the difference between a charismatic person and one who is not.

Now the question I would like to ask you is: what kind of person you want to be? If you have finally decided to be a charismatic person, you should learn how to change your personality. And, for that, you need to leave your comfort zone.

That means, in a nutshell, that you have to dare to put yourself in new situations that put you on the alert. Only then will you open your mind to a new state.

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Steps to be charismatic in your digital marketing

After explaining these aspects, apparently from my point of view, I think it’s time to tell the steps you should take for becoming more charismatic and increase the effectiveness of your digital marketing.

Now that you know all of this, follow these steps:

► Recognize your strengths and weaknesses

Before I begin to explain the process so that you could become a charismatic person, you will have to recognize your strengths and weaknesses.

I can assure you that it is not as easy as it sounds, especially to recognize your weaknesses, because we often think we are always right, when in fact it is not still so.

But recognizing your strengths and weaknesses is very positive. Firstly, because you will be able to hone your qualities and, secondly, you will have the ability to improve these aspects and turn them into experiences.

To do that, I recommend that you make a list of your strengths and weaknesses so you don’t forget them, before starting to work to improve and enhance all the aspects of your personality.

After listing all this information, you can move on to the next step.

► Get out of your comfort zone.

At the beginning of this article, I told you that you would have to get out of your comfort zone. And now, I’m reaffirming that you should do that as soon as possible.

In fact, this is the starting point for being a charismatic person.

I’m sure you’ve read on a myriad of blogs that getting out of your comfort zone is critical. And, although it seems trivial, it is an absolute truth.

If you want to improve your brand and establish contacts, one of the best alternatives is to go to events where there will be people like you who are looking to be better known and promote their business.

You can find entrepreneurs like you of all kinds as these kinds of events can help create very interesting synergies that you could only get in this way.

This, in turn, will allow you to learn how to accurately relate to other people and get excellent results.

There is nothing better than experimenting to learn and, above all, to change and improve.

You can also get out of your comfort zone in several ways:

  1. Participating in courses
  2. Giving lectures in public
  3. Creating a channel on Youtube
  4. Etcetera.

Best of all is that every situation is different and you will always have challenges, something fascinating that will surely help you out of your comfort zone.

Indeed, without trying to seek new experiences, it is not possible to evolve. You will learn how to overcome your mental barriers.

► Watch charismatic people

Getting out of your comfort zone is one of the best options, but it is not the only one. There are many other things you could do, such as watching other people who are already charismatic.

There is nothing better than watching to learn. By paying attention to the attitudes of people you consider as charismatic, you can see with your own eyes how to become charismatic yourself.

Thanks to the observation, you can see how these people move, how they look to other people, how they interact with them, how they act to get new contacts, giving you some examples and inspiration.

After that, it will be your turn to apply the lessons learned, though you will need to start getting used to getting out of your comfort zone.

The secret is to try to do things you have never done before. However, you might try doing it several times, but the process will probably be more difficult than you think. When they try it, many people feel like a fraud, it seems that things don’t work the way they were expecting.

To solve this problem, read the next section.

► Don’t think, “Am I charismatic?” you should know you are

One of the most significant things when it comes to being charismatic is to know that you already are. And for that, you must internalize that belief.

This point is quite important because most people who decide to become charismatic, usually receive the typical advice from some training gurus “try to understand whether you can do this or not.” And this information, in fact, is not correct.

Thinking is not the same as knowing.

For example, thinking is no more than a mere personal opinion that could be precise or not.

However, if you know it, it is not just an opinion, it is a statement.

Do you still have questions about the difference between these terms? I will ask you a very simple question.

Do you think you walk or know you are walking?

And what do I mean by all this? Well, you should internalize what you are, even if you have not yet gotten where you wanted, as this attitude will help you face all the challenges and you will have the ability later to detect your own mistakes and improve them in the future.

► Play sports

This is another topic that seems trivial, but it is no less critical. Sport is healthy; the sport is life.

You don’t have to practice sports every day, but you should try to do it a few times a week.

If you practice sports, you will be in shape and, if you are in shape, your body will work better, just like your brain.

Sport makes your body secrete serotonin: the known hormone as “the happiness hormone,” which will allow you to be more positive, optimistic and, thanks to this, other people will notice your new attitude: A crucial aspect to become charismatic.

► Look into the eyes of the person you are talking to, be yourself.

Sometimes it is not necessary to discover a magic formula for becoming charismatic. Just being yourself is more than enough And, if you look into other people’s eyes, much better.

You should think that each person is unique and therefore you will always contribute and bring new experiences and knowledge that other people don’t have yet. Your  essence is yours, no one else’s.

If you look into the eyes of the people with whom you are interacting, you will show security and that you are interested in listening and learning, something very relevant in this sense, because they will feel more comfortable with you, which will increase your charisma.

However, when I refer to eye contact, make sure you don’t frighten the people with whom you are speaking, they should feel comfortable with you.

There is nothing worse than talking to someone you don’t feel at Will, don’t you think so?

► Review your experiences with other people

Let’s be clear: If until now you have never had the habit of trying to attract and taking the initiative in interactions with other people, in the beginning, it will be difficult and you will probably make some mistakes that will lead you to fail to achieve your goals.

This is normal. No one was born knowing everything. But what you can do is try to analyze each situation and your behavior when facing a particularly difficult problem, to draw more precise conclusions and change the points that should be changed.

► Test/Error: The key to success

I have always said that success is nothing more than a set of well-managed mistakes that allow you to later achieve your objectives.

Failures are errors and errors are sometimes failures. The point is they are related to each other, and the secret is to always use the strategy of testing, even if you make mistakes. To know if something works, you will have to try to do it, and if you always try, sometimes you will make a mistake, and things will not work as expected.

Indeed, this is one of the most challenging steps because you will have to start all over again, whenever you make some mistake, but with constancy and perseverance, you can get the results you want.

Only then, you will be able to become more charismatic in your digital marketing.

As you can see, investing in yourself also requires sacrifices, but above all, it  implies knowing yourself more, learning from your mistakes.

These are the essential points you should consider, if you want to become more charismatic in your digital marketing, though apparently, there are many things to keep in mind that was not specified here.

But, the main purpose of this article is to give you the necessary information for you to start, as each person is different and you will have to know yourself, to determine what you need to do to improve.

I hope I have helped you to improve and learn, but above all to learn to trust your skills, so that you can become the person you always wanted to be.

What other advice would you give to people who wish to become more charismatic in their digital marketing?

Jonatan Botello


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