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You still have time to send the last newsletter of the year

Published by Mailrelay on December 12, 2017

correo masivo

We are almost at the end of the year, but we still have some opportunities to sell more during these last days. We can send a newsletter with the latest offers of the year and end the last month with even more positive results.

I’m sure many of you think that at this point, after the endless sales period we went through:

  1. Black Friday
  2. Cyber Monday
  3. World Shopping Day
  4. Etc.

Dates which, moreover, are no longer specific days, and which, in the case of many virtual stores, promotions have been offered for more than a week.

In these circumstances, it seems normal to think that customers already have done all the Christmas shopping and trying to sell more, will be an impossible task.

Well, it does not have to be this way.

As always, if you use an email marketing strategy, it will still be possible to sell some products before the end of the year.

Do you want us to look at some of the possible strategies?

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É sempre possível enviar outro presente!

It is always possible to buy another gift!

Often, when we think of selling, we think of sales in a direct way to potential customers.

And it is possible that this is usually the case.

You have a product or service; you have some customers, and to increase your sales, you use your newsletter as a sales tool.

You are sending your newsletters, with offerings and promotions, and if everything works well, some customers will buy from you.

But…

►  Could not your product or service be a gift?

You could send your promotion so that your regular or potential customers see your product or service as a good gift for these dates.

And as explained at the beginning of this article, it is always possible to buy another gift.

This has undoubtedly happened to you on more than one occasion.

Once you have all the gifts bought, you saw something that one of the people you love always wanted to receive and you decided to buy him/her a special gift.

In my opinion, this is something that happens many times.

Because when we buy for other people, we don’t think much of the cost of what we are paying for. Most of us don’t mind spending a little more to buy a good gift.

If you think your customers had already purchased the products they wanted when they received other newsletters, maybe now you can create a campaign with a different  approach.

It’s a matter of getting to work and looking for ideas and inspiration.

email marketing

It is easier to get impulsive sales.

Yes, this is also an email marketing strategy often used.

If your promotion is created in a way that engages the customer, he will be more likely to make an impulsive purchase, even if he already bought all the products he had planned for the end of the year.

It is possible that, although most consumers have already spent a lot of money, if they receive a good offering or discount, they will be encouraged to make one more purchase.

Why?

The reasons can vary, to be honest:

  1. Maybe as they’ve spent so much, one last purchase to take advantage of an unmissable discount could be acceptable and even a good thing, if that would mean they would buy a gift for someone special, or even for themselves.
  2. They think it will be the last good offer of the year, and if they don’t take advantage of it now, they would have to wait a long time to buy this product for the same price.
  3. It is a time of year when it is quite usual to buy more than normal.
  4. If the offering is tempting enough, even if he doesn’t need the product at this moment, he may decide to buy a gift for himself.

In any case, a good strategy is to show that the reader should buy this product now, if the customer doesn’t take this chance, he will have to wait a long time to be able to find this product again.

Take advantage of customers who are still undecided.

Also, there are always undecided customers, who still don’t know if they will buy something else or not.

Many users have not had time to take advantage of the Christmas promotions.

This could be the opportunity they were looking for.

Especially if:

  1. You have a very interesting offering or discount
  2. You can deliver the product quickly

If you can do this, you will have more sales.

And make your email marketing campaigns more profitable.

Oh, at this point, I think it’s a good time to recommend this post that we published on how to measure the ROI of your email marketing.

Launch new products

There are companies that prefer to launch new products during these dates. This can be done for several reasons, but it is a strategy that you could try to use.

For example, this newsletter is an email about a new product:

ejemplo de newsletter de venta navideña

This company is trying to offer products that were not available so far, to increase their sales even more, as most people have a larger budget at the end of the year.

It’s a newsletter that could be effective because:

  1. It encourages the purchase of a product that could not be purchased before
  2. It includes a good discount
  3. The company provides fast delivery

And it could also be bought as a gift, which is always more efficient.

What points you could or should analyze before sending your last email marketing campaign of the year?

Well, there are several factors that you should consider.

You will have to check your email marketing campaign, considering several factors such as:

  1. That all technical settings have been created correctly (such as SPF, for example)
  2. The status of the subscriber list, the engagement level, how many users requested removal in recent campaigns (to avoid saturation of the mailing list)
  3. How many subscribers have flagged your newsletter as spam in the latest promotions (yes, you will have to review everything,)
  4. The newsletter design (banners, images, logos, calls to action, content, etc.)
  5. In addition to the effectiveness of the latest campaigns
  6. And what will be the email campaign’s targeting strategy.

But you should not just focus on the email marketing campaign

► Email marketing has many advantages, no one disagrees.

But if there is something that still can not be done from an email is to finalize a sale.

Your subscribers will have to go to your site to finalize the purchase, so you should review:

  1. That calls to action are visible and effective
  2. Ensure that email and landing page provide an appropriate transition
  3. Confirm that the site offers good usability, to prevent customers from getting lost
  4. Specify payment options, return policy, security, etc.

You certainly don’t want to lose the customer at the end of the process because he had doubts about the delivery dates or the return period, because in that case, you would lose the client and your email marketing strategy would be ineffective.

► Create A/B tests

If it’s helpful to run A/B testing of newsletter subjects for normal campaigns, on these commemorative dates this is even more important and could make a difference in the results of your newsletter.

It doesn’t cost anything and it can be very beneficial to test between two different subjects.

► Do you need more tips for this sales email?

We have several articles on how to increase your sales as well as  amazing email marketing strategies you can follow.

In summary

Although some people believe that customers and subscribers are already a bit tired of receiving emails, the truth is that most consumers are waiting for these dates to get exclusive discounts.

And, in many cases, we can take advantage to make one last sale, before the end of the year.

If your email marketing strategy works, this may be the best month of the year for you. To increase sales, you will have to create a persuasive promotion and take advantage of the options of your email marketing software, to create unique newsletters.

Will you still be sending one last newsletter this year?

jose-argudo


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