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How to send email Marketing, Definition, Benefits, Problem Solving, and Strategies

Published by Mailrelay on January 16, 2018

enviar emails masivos

Email marketing is one of the most effective digital marketing strategies.

However, its most important advantages are the fact that it is accessible to small and large companies alike. Of course, we have to take into account specific details and aspects to get the expected results.

In today’s post, we’ll talk about all the steps you should follow to send email marketing, starting with a definition, so that  you can understand what it means to send email marketing.

We will also present some advantages of using this type of strategy.

Besides the solutions to the most common and habitual problems.

In short, it will be a complete guide for you to start to work with email marketing, with all the information that you need to create efficient newsletters and get the results that you want.

Let’s get started!

¡Envía hasta 75.000 emails gratis!

· What it means to send email marketing

Email marketing is a form of digital marketing that uses the e-mail as a means of communication between a person or company (the sender) and 2 or more receivers (subscribers). You could use emails to send:

  1. Promotional or Sales newsletters
  2. Informational messages
  3. Contact emails
  4. Etc.

In other words, we can use email marketing as a means of direct communication between us, our company and a list of subscribers, customers or contacts, who will receive our message (email).

In short, it is a communication tool that will allow us to send a message, whatever the type, to our audience and contact a large number of people at once.

This is a simplified definition, but I think it helps us as a basis for understanding the usefulness and benefits, we will discuss in the next few paragraphs.

·  Benefits of sending email marketing

There are several advantages for those who want to send email marketing.

The possibility of sending a message to a group of people is only one of them.

The first things that come to our mind are promotions and different emails to sell our products and services.

In this case, the benefits are clear:

  1. We can send the message whenever we want. We can contact our subscribers immediately, without having to wait for days to know if they are interested in what we are offering.
  2. We can customize the message for each subscriber. Basically, with the name, but also in a more advanced way, with other information available.
  3. It is a method of personal communication, bidirectional and private. Subscribers can respond to us directly and privately when they want to do so.
  4. They could save the message to read it later.
  5. And it’s a cheap and lucrative digital marketing strategy.

If we don’t just think about the advantages of selling our products or services, we will find even more:

For example, and without making a complete list:

  1. It helps us in customer retention because it is possible to maintain more frequent contact with our customers.
  2. And, in this way, it is possible to develop the brand image.
  3. It can generate traffic to our site, which also helps us in our content strategy
  4. We can contact our subscribers and ask them for referrals, reviews or testimonials.
  5. It could be used for creating a survey.
  6. Etc.

But there are many more advantages, as we’ll see in the next few paragraphs.

In short, we don’t have to send email marketing just to sell, although we can do it and get excellent results.

We should take advantage of all the available options for sending email marketing.

enviar emails masivos comparado con otro tipo de marketing

· Choosing software for send email marketing

Of course, as this article was posted on Mailrelay’s blog, I would recommend that you use Mailrelay to send email marketing

But I will not tell you to do it without giving you reasons.

In fact, we have already talked a lot about this in other posts on our blog, so let’s summarize the benefits of using Mailrelay very quickly:

  1. Smartdelivery, a specific algorithm to improve your delivery rates
  2. The free account that allows you to send up to 75,000 emails every month, free for up to 15,000 subscribers
  3. API for developers
  4. SMTP server available for all accounts
  5. Detection of spammers and helps to comply with best practices
  6. Free and fast customer support
  7. Possibility of purchasing dedicated IPs
  8. High amount of material in digital marketing and email marketing in your language
  9. In short, Mailrelay helps you save money on your email marketing

herramienta de email marketing

· There are several other advantages.

But you might be wondering: How can Mailrelay offer a free account with so many advantages? The answer is simple, this email marketing software supports you when you are starting so that you will become a loyal customer for a long time and recommend the email marketing software for other users.

But for you to know the service and see all the advantages of the system, it is best to create your free account and test the email marketing software for yourself.

You will receive all the help you need from the technical support team.

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Different strategies for sending email marketing

One of the advantages of sending email marketing is that you can adapt this technique for your company’s digital marketing strategy.

Many companies send only sales or promotional emails, but we can use our email campaigns for much more than that.

We could say that this is the most basic strategy.

But it is possible to go much further.

I would recommend reading the article:

Email marketing strategy, what to consider

diferentes estrategias para enviar emails masivos

Because it covers all the points for creating a correct strategy, so you know what to consider before you start sending email marketing.

The article talks about setting the price of your product or service, how to analyze the existence of similar products, as well as on the repurchase cycle of the product.

This email marketing strategy is focused on offering to potential customers answers to frequently asked questions related to the product or service they are looking for:

  1. Using the website to offer relevant content.
  2. And serving as a method of contact that customers can use to ask questions

Something that is commented in the article is that not all companies, for all the products will have to go through all phases of the sales funnel.

Some phases can be ignored using the appropriate stimuli.

A right stimulus, in the form of an email with a significant discount, could be used, for example (take advantage of the critical dates to send email marketing with a special message).

For this reason, the post I mentioned recommends a general strategy, but not a strict calendar that could not be changed, and that it would need to be planned in detail.

The post talks about some options, such as using autoresponders, but I will not go into these details in this article.

There are other digital marketing strategies you can follow, you will have to test and see what works best for your industry.

· Using a simple newsletter design

This is one of the most relevant concerns for professionals who want to send email marketing.

This is logical.

If you want to send email marketing, you will surely have to choose a newsletter template and one of your goals is to create a good impression, to be able to increase your sales.

But you don’t have to worry, just create short and simple emails that comply with your an objective without the subscribers having to stop for a long time to understand what you are offering.

What I recommend is that you create a newsletter similar to this example, with a simple template:

ejemplo de newsletter

As you can see, there is not much to do, and it could be quickly done.

And with this simplicity, it fulfills all the necessary aspects:

  1. The logo to promote the brand image, so that the subscribers will be able to identify the sender of the newsletter.
  2. A featured image, so that your readers will be able to see the promotion, or the central message attractively, with a design that catches your eye.
  3. Also, it will be necessary to include text, so that the readers will be able to understand the message.
  4. And a call to action
  5. Without forgetting the legal warning, you should always include in your newsletters
  6. And an unsubscribe link. (this link is needed for complying with the CAN-SPAM law)

If you are a new user, Mailrelay has an essential guide that you can read to create your first newsletter.

As you can see, it’s easy.

Also, using a template with a more straightforward design will reduce the possibility of errors in the HTML code of the newsletter, something that could affect your delivery rate.

So do not complicate yourself, simplify things and, from there, keep experimenting with different designs when sending email marketing for creating a template that has all the features you want to use in your newsletters.

configuraciones básicas necesarias para mandar correos masivos

· Basic Settings Needed to Send Email Marketing

To send email marketing, it would be recommended to change some settings in the sender domain.

Perhaps one of the most important is the SPF:

  1. What is SPF and why should it be correct?

If the SPF is not correctly configured, some servers may not accept your message, or consider it as spam, which would affect your email marketing strategy.

That is, your emails will not reach their destination.

Another highly recommended configuration is the use of a custom domain for sending email marketing:

  1. What is and how to set up a custom domain

In principle, with these two settings, you could start sending email marketing, with proper guarantees of success.

But if you have questions, you can contact our support team.

How to solve common problems when sending email marketing

This will undoubtedly be one of the points you were most looking forward, right?

Anyway, if you followed my design tips above.

And the settings are correct.

You could avoid many problems.

If you still have problems, please don’t hesitate to contact the Mailrelay customer support.

problemas envío de correos masivos

Of course, to avoid many problems, it will be essential to be very careful especially with the first email:

Your first test newsletter

► For the first tests, there are some aspects that we should consider:

  1. Gmail spam filters (and we can believe that other ISPs) are intentionally aggressive. This means that when the filter is not sure the email is legitimate, the message will be added to the SPAM folder.
  2. Authentication (SPF, DKIM) is critical for Gmail to accept the message.
  3. Gmail strongly suggests or strongly advises the sender to make sure that subscribers are opt-in. That is users who have voluntarily signed up to receive the emails.
  4. Gmail recommends confirming that the newsletter has been created using correct HTML, without errors.
  5. It is necessary to keep the mailing lists clean, without errors and always deleting wrong or inactive accounts.
  6. We don’t recommend using URL shorteners.
  7. You should start warming up the domain slowly. You need to start sending to only a few users at first, to increase the number of messages progressively. This will help improve the reputation of the new domain.

These are general tips that you can take into consideration for your first tests. It is also strongly recommended that you use a similar design to the one you will use when sending email marketing campaigns to your subscribers.

It is not recommended to just send an empty email with only words like “test.”

Avoid this and read our article with tips on how to prevent your newsletter from being considered spam.

Also important, if you need to send hundreds of thousands of emails, contact the Mailrelay support department so that

they can help you to make sure that all settings are correct before you start sending your email campaigns.

problemas envío de correo masivo

► When importing the subscriber list, many have been classified as bounced, but I have not yet sent an email, how is this possible?

This is a common “problem,” especially if the mailing list has been bought (a bad idea).

An email can be marked as bounced for various reasons, for example when the domain no longer exists. If this is the case, your email marketing software can identify these email addresses and remove it from the database automatically, since Mailrelay has tools for detecting these emails while the file is being imported.

In fact, we have an article that deepens this topic:

  1. Reasons for bounces and possible solutions

I recommend that you read that article whenever you have questions about the status of your subscribers.

► My emails are being considered spam.

This is a subject that is often complex.

If all settings are correct.

And the newsletter design is within the recommended standards.

We will be in the hands of the different ISP, Gmail, Outlook, Yahoo!, Hotmail, etc.

Each filter has different rules for defining whether the message will be delivered to the inbox or in the spam folder.

For example, Gmail uses a user action history (if you never sent newsletters using that domain, you will have no reputation, which is not necessarily something positive). The filter will consider aspects such as:

  1. Emails reported as spam.
  2. When emails that were considered spam by the server are marked as “this is not spam,” this action tells the filter that the message is relevant, which is hugely  positive.
  3. Emails the users are reading.
  4. Emails opened but deleted directly.
  5. Emails marked as important.
  6. And the emails answered.
  7. Activity in the inbox.

In these situations, if the emails are in the SPAM folder, it is possible to temporarily stop sending to subscribers who are not interacting with the campaigns, creating a list only with the best contacts.

To see more information about how ISPs check emails automatically, read this article.

► My emails are in the Gmail promotions folder.

Gmail detects email messages and places commercial emails in the promotions tab.

Although there is no “solution” to a problem that doesn’t exist, you could try to prevent your emails from being placed in the promotions folder.

Although there are no fixed rules, you could try to make your emails not seem so commercial. This can be done using only essential images, decreasing the number of links and using pure HTML.

In short, try to use a few lines of text and only vital links and images.

The layout isn’t that beautiful.

That is true, and it doesn’t look like a commercial email, so hopefully it won’t be added to the promotions tab by the filter.

► Include video when sending email marketing

So far, it is not possible to include a video in an email natively, because it will not be displayed on all email clients.

However, you can use services like Viwom, as explained in this article:

It is an external service that is not offered by Mailrelay, but compatible with our email marketing software.

► My email is not being displayed correctly.

Each email client is different.

Before sending email marketing, it is recommended to do several tests, with multiple e-mail clients, to verify that the message is being displayed correctly in most email software.

Otherwise, you may need to make changes to your newsletter template.

Whenever possible, it is better to use cleaner templates without much code, as it can be interpreted in different ways by different email software.

The more complex the newsletter template, the better the chances of it not being displayed correctly.

mitos del email marketing

· Mitos e estratégias erradas para enviar email marketing

Em alguns casos, são as más práticas que geram problemas.

Você deve ter em mente certas coisas:

► Cuide da sua lista de emails. Os emails devolvidos afetam negativamente a taxa de entrega das suas newsletters.

Algumas pessoas pensam que não importa se a lista incluir e-mails incorretos ou que não existem mais. Estes usuários acreditam que eles não irão receber o email, sem qualquer outra consequência para o remetente.

Mas isto não é verdade.

Emails devolvidos afetam drasticamente a taxa de entrega das newsletters e podem fazer com que a campanha seja considerada spam pelo filtro do servidor destino.

É por isso que explicamos antes que você deve ter cuidado ao planejar sua primeira campanha de email marketing.

Especialmente se você precisa enviar email marketing para uma grande quantidade de usuários, mas a lista de emails não foi usada durante muito tempo.

► A reputação do remetente depende da campanha

Ou seja, se você nunca enviou uma newsletter usando este domínio, a reputação será 0, ou seja, neutra, o que pode ser um problema.

É por isso que ISPs como  o Gmail, Outlook, Yahoo! e outros desconfiam de novos domínios e esperam as primeiras campanhas para classificar um novo remetente.

Se a lista de emails estiver repleta de emails inválidos, se os assinantes não abrem a mensagem, ou marcam a newsletter como SPAM, a reputação do remetente será afetada, o que terá um impacto muito negativo para as próximas campanhas de email marketing.

►  O conteúdo do e-mail afeta os resultados

O principal erro que muitos iniciantes cometem, é enviar uma newsletter criada com apenas uma imagem.

Estas newsletters são criadas sem nenhum texto e por isso bloqueadas pelos filtros antispam, o que será terrível, se você precisa enviar email marketing regularmente.

É muito melhor usar um design equilibrado, com texto, links e imagens.

Se você tiver dúvidas, o seu email marketing software inclui um botão para que você possa avaliar se sua newsletter tem algum destes problemas:

Não esqueça de incluir um link de cancelamento, pois newsletters que não oferecem opções para que o usuário possa solicitar para ser removido da lista de emails são consideradas spam pela maioria dos filtros.

envios masivos de emails

E estamos terminando.

Neste guia, eu tentei incluir tudo o que você precisará para enviar email marketing, de uma forma organizada, para que você possa usar este post como referência, se você ainda está criando suas primeiras campanhas de email marketing.

Uma definição básica, benefícios, resolução de problemas e estratégias que você pode usar.

A partir daqui, você poderá encontrar muito mais informações em nosso blog, para resolver dúvidas específicas ou para encontrar tutoriais com dicas para começar a enviar email marketing.

Espero que este guia seja útil!

Comece a enviar email marketing hoje!

jose-argudo

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Comments

  1. Maria

    Un nuevo editor para las newsletters? Seguro que dará mucho juego!!!

    27/12/2018 - 10:33:32 Publicar una respuesta
  2. Dalina Caro

    Es un maqueteador!!

    26/12/2018 - 17:32:51 Publicar una respuesta
  3. LUIS RIVERA

    Buen día, se ve como si un nuevo editor basado en bloques o componentes estuviera por venir, eso permite de una forma rápida obtener diseños muy vistosos. Felices fiestas !

    26/12/2018 - 15:56:54 Publicar una respuesta
  4. Carolina

    Parece para diseñar los e-mails con más facilidad. Un editor de contenido. Sería genial. Gracias

    25/12/2018 - 12:32:43 Publicar una respuesta
  5. Fernando Mazucato

    Já experimentei outros servidores de envios, mas este foi o melhor que já encontrei. Parabéns a todos e um Feliz Natal!

    24/12/2018 - 14:26:06 Publicar una respuesta
  6. Javier

    Un nuevo panel para los boletines

    23/12/2018 - 23:50:28 Publicar una respuesta
  7. Dones en Xarxa

    Pues una nueva interface para crear contenidos?

    23/12/2018 - 13:03:31 Publicar una respuesta
  8. Luis Enrique

    Creo que está claro que es, ¡ Y me parece genial.!
    Mil gracias

    22/12/2018 - 16:53:47 Publicar una respuesta
  9. Jorge Moreno

    Pues parece que se trata de un editor de contenido visual, algo realmente necesario para mejorar nuestras newsletter

    21/12/2018 - 19:12:36 Publicar una respuesta
  10. Germán

    Tal vez un nuevo front side Mobile Friendly ??
    Felices fiestas, y gracias por vuestro trabajo 😉

    21/12/2018 - 16:25:51 Publicar una respuesta
  11. Isabel

    Será una plantilla para los boletines??? Para que sea muuuuuy fácil hacer los mails??

    21/12/2018 - 08:55:05 Publicar una respuesta
  12. Aixa

    ¡Por fin! Una forma sencilla de crear y diseñar newsletters. ¡Hacía mucha falta!
    ¿Cuándo empiza?

    21/12/2018 - 08:32:37 Publicar una respuesta
  13. Javi

    Parece una nueva interface, similar a la de Mailchimp.

    21/12/2018 - 07:31:50 Publicar una respuesta
  14. Andrea

    Si es lo que parece… ¡Me muero de la emoción! Por fin un editor de correos visual !!!

    21/12/2018 - 03:24:08 Publicar una respuesta
  15. René Leyva Olace

    Un nuevo constructor de mails, genial.

    21/12/2018 - 02:15:00 Publicar una respuesta
  16. Livier Melo

    se parece al diseñador de mailchimp que si es una nueva plataforma para maialrelay seria fantástico, y que además pueda unirse con divi mas fantástico aun

    21/12/2018 - 00:47:12 Publicar una respuesta
  17. Taisa-Designer

    ¡Un editor nuevo! ¡Enhorabuena, venía haciendo falta! Espero que esté pronto, porque tengo que preparar unas campañas. 😉

    20/12/2018 - 23:26:58 Publicar una respuesta
  18. Claudio

    Parece ser la posibilidad de publicar logo etc,,,

    20/12/2018 - 22:48:39 Publicar una respuesta
  19. Leonardo

    si son manchas de rorschach, lo que veo es exito!

    20/12/2018 - 22:31:35 Publicar una respuesta
  20. Jencel Gaitán

    Mil gracias!
    Quisiera que fuera almacenamiento en la nube.
    Conforme con el servicio.

    20/12/2018 - 21:58:00 Publicar una respuesta
  21. samuel Castro

    Me parece genial si es lo que creo, una herramienta para facilitar la construcción de plantillas para mailing.
    Gracias.

    20/12/2018 - 21:42:18 Publicar una respuesta
  22. Guisella

    Graciasssss bellisimo…
    Felices fiestas para ustedes tambien.
    ATOM TRAVEL

    20/12/2018 - 20:35:56 Publicar una respuesta
  23. Claritza Santana

    La nueva forma de realizar y confeccionar un Newsletter, que debe incluir la mejor conexión y sincronía con las redes sociales, videos publicados y demás bondades que deseamos para nuestras empresa

    20/12/2018 - 20:33:48 Publicar una respuesta
  24. Ramiro Gabriel Chambi

    Parece un constructor de plantillas para correos.
    Si es así, será genial!!! 🙂

    20/12/2018 - 20:15:32 Publicar una respuesta
  25. Christian

    Por fin un builder a la altura de la plataforma. Los felicito

    20/12/2018 - 20:13:13 Publicar una respuesta
  26. Díaz

    Saludos desde Venezuela, igual a ustedes y los suyos los mejores deseos de éxitos, prosperidad y gratos momentos en familia en estas navidades. Golpe bajo este ataque directo a nuestra curiosidad. No me quedo por fuera, me parece alguna integración directa con alguno o varios de los maquetadores existentes en el mercado que ya hace falta… hago changuitos para de ser así que Elementos no quede por fuera.

    20/12/2018 - 19:57:59 Publicar una respuesta
  27. Jaasiel

    Que emoción, están agregando una nueva funcionalidad para ser todo más interactivo y crear nuestras propias plantillas. Siempre me ha encantado MailRelay y siempre lo he recomendado y ahora lo haré más. Muchas gracias y felicidades por el arduo trabajo que hacen.

    20/12/2018 - 19:56:53 Publicar una respuesta
  28. Un gran viaje

    Parece un gestor para enviar comunicaciones más bonitas, ¡qué buena noticia!

    20/12/2018 - 19:51:08 Publicar una respuesta
  29. 2IM Marketing

    Lo único que le falta a Mailrelay para ser perfecto, una nueva funcionalidad para diseñar newsletter de forma más sencilla

    20/12/2018 - 19:38:32 Publicar una respuesta
  30. Francis

    Por el aspecto me atrevería a decir que es un constructor visual de boletines por bloques módulos, sería genial pero… nos toca esperar la ¡sorpresa!

    Feliz Navidad al equipo de Mailrelay y a todos los lectores!!!

    20/12/2018 - 19:17:13 Publicar una respuesta
  31. Jesús

    Genial supongo que es un maquetador. Aunque yo para Reyes, me gustaría tener la posibilidad de eliminar usuarios, para poder volver a realizar altas desde cero como tienen otro servicios…. Para entorno de pruebas creo que es un gran carencia. Enhorabuena la aplicación es muy fiable, rápida, y ojalá, tenga suscriptores como para pagarla, lo haré encantado

    20/12/2018 - 18:26:12 Publicar una respuesta
  32. Reinaldo Arango I.

    Muchas Gracias por sus buenos deseos? Para mi es muy grato contar con la ayuda de ustedes, son un excelente equipo.
    La imagen puede estar relacionada con una renovación de la plataforma mailrelay, facilitando el uso de una forma mucho más practica e intuitiva.

    20/12/2018 - 18:24:19 Publicar una respuesta
  33. Wilber Morales (Guatemala)

    ¡¡ ME IMAGINO !! UNA NUEVA FUNCIONALIDAD
    Que sera como todo lo que ustedes diseñan
    ASOMBROSA…

    Gracias por todo su apoyo y la herramienta desarrollada MAILrelay

    20/12/2018 - 18:16:19 Publicar una respuesta
  34. Rafael

    Nueva interface de usuario con posibilidad de implementación de videos en los correos

    20/12/2018 - 17:17:53 Publicar una respuesta
  35. eduardo

    Es un nuevo Dashboard
    Una forma más amigable, para crear diseños de correos

    20/12/2018 - 17:16:24 Publicar una respuesta
  36. Francisco

    Una app para el móvil

    20/12/2018 - 17:04:42 Publicar una respuesta
  37. Sergio Bek

    José y equipo: Como decimos en Argentina cuando queremos destacar la calidad y la fortaleza de un equipo: “¡¡¡Son una maza!!!”.
    No es solo que el servicio es excelente (y gratis para mi régimen de utilización) sino que cada vez que me he comunicado me han atendido de la mejor manera esperable, incluido José. Los consejos y videos son agradecidos y bienvenidos.
    Ojalá, en este mundo tan virtualizado, muchas compañías sigan su ejemplo de “humanos al servicio”.
    Les mando un abrazo enorme y ¡¡¡Que sigan los éxitos!!!

    20/12/2018 - 16:40:07 Publicar una respuesta
  38. Alba

    Tiene pinta de ser un constructor visual tipo “drag and drop”.

    20/12/2018 - 16:29:22 Publicar una respuesta
  39. Manuel Andres Camposano Recalde

    Es un editor WYSIWYG para poder desarrollar los boletines con más facilidad

    20/12/2018 - 15:24:32 Publicar una respuesta
  40. queralt

    Mejoras en su diseño e implementación

    20/12/2018 - 15:06:37 Publicar una respuesta
  41. Jorjo

    Agradezco a ustedes, en particular al director por haberme permitido utilizar una plataforma de envío en forma gratuita. Aunque mi objetivo no es vender sino comunicar.
    Productivo 2019. Salute.

    20/12/2018 - 14:36:45 Publicar una respuesta
  42. Gloria Sandoz

    pues parece que es… una plataforma super funcional! muchas gracias chicos! HAsta próximo año y Felices Fiestas!

    20/12/2018 - 14:29:13 Publicar una respuesta
  43. María

    Me hace muy feliz ver esta captura de pantalla!! Gracias por mejorar cada día el servicio.
    Enhorabuena y Felices Fiestas!

    20/12/2018 - 14:00:09 Publicar una respuesta
  44. Sergio C

    Un nuevo editor para diseñar las newsletter de forma más cómoda y sencilla

    20/12/2018 - 13:57:51 Publicar una respuesta
  45. David

    Compositor visual de boletines!!!

    20/12/2018 - 13:34:14 Publicar una respuesta
  46. Baby Valdes

    Muchas gracias por sus consejos y enseñanzas.
    La imagen reflejan módulos que se pueden añadir con facilidad al estilo de un builder.
    Me atrevería a decir que es la inclusión o adaptación de mailrelay al nuevo editor de WordPress, el Gutenberg.
    Feliz Navidad.
    Saludos.

    20/12/2018 - 13:09:22 Publicar una respuesta
  47. javier diaz

    Efectivamente,parece que incorporáis editor visual para boletines! felicidades!!!

    20/12/2018 - 12:56:21 Publicar una respuesta
  48. Alberto

    Gracias por vuestras noticias y tan productivas.

    El contenido de la imagen parece ser una nueva funcionalidad para diseñar newsletter ( templates, imagen, etc) de forma más sencilla

    Saludos

    20/12/2018 - 12:37:36 Publicar una respuesta
  49. Andrés Cuervo

    Hola MailRelay. Gracias por hacer parte de nuestro crecimiento como empresa. Nos ha encantado la versatilidad de las aplicaciones para generar excelente contenido para llegar a nuestros contactos. Nos gustaría poder empezar a crear mensajes de correo con gifs o imágenes en movimiento para llamar más la atención. Y por qué no, poder incluir videos directamente. Será mucho pedir?…

    20/12/2018 - 12:18:49 Publicar una respuesta
    • Mailrelay

      ¡Hola Andrés! GIFs puedes incluir desde siempre, se trata de un formato de imagen como otro cualquiera 🙂

      20/12/2018 - 12:20:29 Publicar una respuesta
  50. Marta

    ¿Habéis mejorado la creación de emails con un constructor?

    20/12/2018 - 12:03:55 Publicar una respuesta
    • Mailrelay

      ¡Hola Marta! Por el momento no podemos dar más información, será necesario esperar un poquitín más 🙂

      20/12/2018 - 12:05:33 Publicar una respuesta
  51. Joan

    Esa captura me pone MUY LOCO de contento! felicidades por un excelente servicio!!!

    20/12/2018 - 11:43:32 Publicar una respuesta
  52. Joaquin Tejada

    Pues tiene pinta de ser un compositor visual de boletines!!!

    20/12/2018 - 11:36:03 Publicar una respuesta
  53. Kirise

    Gracias por todo lo que hacéis para que hacer mailing sea muy fácil.
    Yocreo que esa imagen es un nuevo editor de correos

    20/12/2018 - 11:19:00 Publicar una respuesta
  54. Francesc

    ¿Un upgrade en el editor de newsletters, quizás?
    Seguro que nos resulta muy útil, como todo lo que nos habéis ofrecido hasta ahora. ¡Felices Fiestas!

    20/12/2018 - 11:18:02 Publicar una respuesta
  55. Alfons Hosta

    Por fin! un constructor para diseñar news mas intuitivo i visual. Esperando con impaciencia esta sorpresa.

    20/12/2018 - 11:12:43 Publicar una respuesta
  56. Pedro J. SÁNCHEZ

    Hola a todos,
    Tiene toda la pinta de que se va a poder crear plantillas para el correo por medio de bloques. Algo que se espera hace mucho.
    Espero que así sea, gracias.
    Felices Fiestas
    Pedro J. SÁNCHEZ

    20/12/2018 - 11:10:24 Publicar una respuesta
  57. Calvo Izquierdo

    Parece Mailchimp

    20/12/2018 - 11:04:30 Publicar una respuesta
  58. Nicolas

    La sorpresa de diciembre 2018, no se cual es. Aunque parece que es una nueva herramienta para editar los emails, mediante modulos,etc. Si es así ¿cuando estará disponible? Gracias por vuestro trabajo

    20/12/2018 - 10:57:24 Publicar una respuesta
  59. Rafa Vera

    Nueva interfaz de diseño de plantillas. Sería genial, la verdad.

    20/12/2018 - 10:34:26 Publicar una respuesta
  60. Jorge

    Yo creo que ampliais la herramienta e incluiis un editor nuevo y mas potente de diseño de newsletter

    20/12/2018 - 10:31:17 Publicar una respuesta
  61. Daniel Martínez Hernández

    Gracias desde MARNYS

    20/12/2018 - 10:25:51 Publicar una respuesta
  62. Paulina Jordan

    Waaowww . Vídeos ??

    20/12/2018 - 10:23:59 Publicar una respuesta
  63. monica causanillas

    yo creo que la imagen corresponde al nuevo modelo para la creación de los newsletter!
    Estaria muy bien!!!

    20/12/2018 - 10:23:39 Publicar una respuesta
  64. Xavier

    Felicidades por seguir creciendo e innovando. Espero que la foto que publiquéis sea de un gestor de contenido para realizar plantillas para el cuerpo de nuestros emails. Además se ve muy parecido al de mailchimp por lo que sería un gran acierto integrarlo.

    20/12/2018 - 10:15:13 Publicar una respuesta
  65. Josep Gustà

    Hola,
    Felicidades por ofrecer una herramienta magnífica. Estoy encantado con ella desde el primer día y la recomiendo siempre que tengo ocasión.
    La imagen, ¿no será que ofreceréis más funciones en las plantillas, por ejemplo, añadir gif animados o vídeos?
    Felices Pascuas

    20/12/2018 - 10:04:30 Publicar una respuesta
    • Mailrelay

      ¡Hola Josep! No va por ahí, aunque también 🙂

      De todas formas, gifs animados ya puedes añadir a tus newsletters, solo tienes que subirlo como una imagen normal, y si el cliente de correo lo soporta, lo has de ver bien. Si tienes problemas con esto, contacta con soporte y revisamos el motivo. ¡Felices fiestas!

      20/12/2018 - 10:06:24 Publicar una respuesta
  66. Victoria

    Este post es maravilloso y llevo tiempo buscando la información tan completa como esta, aunque no uso Mailrelay soy fans de sus contenidos y trato siempre de leerlo, si existe una versión de prueba para hacer test con ustedes me ánimo, ya que lo que a mi me gusta es la automatización. Por favor pueden sugerirme un post donde hablen de cómo se mejora la reputación de envío de los correos.

    16/01/2018 - 12:33:36 Publicar una respuesta
  67. Cecilia

    Muchas gracias Jose.
    Sin duda esta publicación habrá que guardarla porque me parece muy útil.
    Saludos

    16/01/2018 - 12:33:35 Publicar una respuesta

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