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Low budget marketing: how to work with marketing without spending money

Published by Mailrelay on December 3, 2019

Yes, the reality of many small businesses and freelancers is that they have a low budget to invest in marketing and therefore have difficulty generating sales. Developing an effective marketing strategy when you have a low budget is a daunting task.

However, if you are facing this problem, some solutions can help you, and some of them are very, very good.

We will mostly talk about free solutions for marketers in this post.

However, some of them offer paid plans, in some cases, you will have to spend some money to get good results.

Before you start thinking about the software you will use, you need to remember that no tool will work on its own, so take the time to plan and manage the platforms you have chosen.

That said, let’s get started.

· Sales Page

The least we will need is a sales page on our site. If you can’t spend a lot on marketing, you should consider investing part of your marketing budget on a professional sales page. And if we don’t have a budget, we’ll have to spend a lot of time working with free alternatives.

Remember that if we don’t have money to invest in marketing, we are likely to generate little traffic, it’s the logical consequence. Therefore, our main goal should be to improve our conversion rate, as each visitor will count and could make the difference in our profits.

I’ll insist on that point a lot because it is the first thing we should consider to create an effective marketing strategy.

We may use the site’s home page as a sales page, but we may also have multiple pages to sell the same product or to sell different products or services.

To check the effectiveness of our sales page, we can use a popular tool:

· Google Analytics

This tool is widely used, as it offers advanced reporting, but it is also free and affordable.

Many WordPress themes offer features for adding Google Analytics code; therefore, you don’t need technical knowledge to “install” this statistics system on your site.

We have several tutorials on our blog to help you set your marketing goals.

Once we set our goals, we can measure the effectiveness of our sales pages.

This means we can measure the impact of each change on our sales pages to find out what is working and what we need to change.

Therefore, it is an indispensable tool for our digital marketing strategy, accessible to all of us as it is free. You will need to take some time to learn how to generate and analyze reports, but this will be a vital part of your job.

Also, remember that our site will not only be the sales page, but we may also have more pages as well as a blog, and Google Analytics will provide us with more insight into the effectiveness of these  elements.

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Blog y contenidos

·Blog and content

Creating content is neither easy nor free. If you are working on a low budget, this could be a problem as the quality of your content will be a vital part of your strategy.

However, the investment is profitable in the long run for several reasons:

  1. Your content will bring you traffic for a long time, so you can recover the money you spent producing it
  2. You will have complete control over your content
  3. Your content marketing strategy will help to improve your content strategy.
  4. Plus, you can share your content on social media to drive more engagement and attract followers.

We could mention other advantages, but we’ll talk about this in another post.

Anyway, when we have a product or service we want to sell, we have to talk about it, and certainly, a good place to do that is on our blog.

That is indispensable.

To get article ideas for our blog, we can use a very interesting tool:

· Answer the public

Answerthepublic.com is a very interesting tool that allows us to generate ideas to write our posts. We have to introduce the topic that interests us and the platform will mix it with questions such as:

  1. How
  2. They Are
  3. What
  4. Who
  5. When
  6. Why
  7. Where

Here’s an example based on the term email marketing:

Answer the public

As you can see, it generates potential ideas that we can work on our blog.

With this information, we can create articles tailored to what our potential customers are looking for.

If you have no money to buy high-quality content, you can prepare the material yourself. This is more complicated as you will need to learn how to apply SEO techniques, but the results can be very positive.

Best of all, you don’t have to invest money, just your time.

What you can do is start writing about questions related to your product, answering unclear questions on sales pages, or expanding information about your products or services.

This free tool blends in nicely with the next one we’ll see now.

Marketing sin dinero, las mejores opciones de marketing sin presupuesto

· Ubersuggest

Ubbersuggest, is one of those free tools that allow us to optimize our marketing without spending money.

The platform we saw earlier is a fantastic option for generating ideas, but the software we’ll see now will be your best ally for creating keyword lists, so you can write SEO-focused articles and improve your search engine ranking.

Anyway, details that can be useful for writing relevant content for your visitors.

Let’s look at an example:

Ubersuggest

With these two platforms, we can get ideas for writing articles and find the best keywords to add to our content.

If we don’t have the money to invest in marketing, the only alternative is to do these tasks ourselves.

These tools will help us get better results.

Of course, they can’t replace professional or paid tools with more advanced features. But companies need to sell, and using these tools will always be better than nothing.

· Search Console

This free Google tool allows us to analyze the evolution of our Google search results.

Search Console

It is useful to check which content is in the best positions, which pages are generating the most traffic, which have the best click-through rate, and in short, it allows us to study which content has the most potential, so that we can work on these pages since the results will be even better.

Of course, if you have the money to pay for premium solutions, you can work with more advanced tools.

But if you are still starting, it would be best to work with free tools until you decide where you should invest your money to maximize ROI.

Contenidos mínimos viables

· What type of content should I publish first?

If you can’t create dozens of articles right now, you need to set your priorities.

As we said earlier, your first action should be to create a sales page. Then you should create at least one monthly post.

Yes, there are more ways of doing things, more alternatives, but we are talking about the vital points you should consider to create an effective digital marketing strategy.

The fact that you have no money to invest in marketing doesn’t mean that you are tied down, just that you have to work harder to reach your sales goals.

You should focus on what is most important to you.

However, I would like to recommend some resources that can help you with these tasks:

Lumen5

Recording and editing videos can be one of the best options for promoting your brand.

Not only for creating more compelling content but also because we can share it on social media.

It’s a way to make the most of the content we create and increase the retention rate.

One tool I really like using is Lumen5, like others we saw in this post; it’s free. They will only add a Lumen5 logo at the end of the video.

I am working with this software because it is easy to use.

The software will read the content of a post and create a kind of slide that will be saved to a video.

Unsplash

Of course, to create compelling content, we will need images.

An interesting option is Unsplash, where we can find free images.

Of course, you can find other sites that offer free images, but I really like this service.

Take a look; it’s very good.

Compartiendo estos contenidos para conseguir visibilidad

· Sharing content to promote your business

One of the biggest challenges for those without money to invest in marketing is how to spread content to more people.

To reach more people, you have to share more content, right?

Nowadays, we can work with free or cheap resources that will help us spread our content and attract visitors to our sales page.

Let’s see what these features are.

There are many options, but the ones I find most interesting are:

► Social media

You should create at least one social media account for your project.

Your social networking profile will be a powerful weapon to spread your project to more people and attract new leads interested in what you are doing.

Many articles on the internet explain which social media sites are best for each niche market; you will need to try different options to see which one works best for you.

Are you worried about how much time you’ll have to spend managing your social media accounts?

There is no reason because in many cases certain tasks can be automated with tools like

Metricool

Metricool is social media software that includes a free plan that will suffice for you to try out the software and see if it will work for you.

In fact, this service offers very interesting functionality that can save us a lot of time in managing social media: Auto lists.

autolistas de metricool

With this feature, you can import your entries from a CSV, save them, or even add your site’s RSS feed (or YouTube channel) so that your entries will be published automatically.

In the free version so far, we can add about 50 posts per month.

It’s a very convenient way to share and spread the content we create.

Would you like to see other options?

You can choose other solutions:

Bloguers.net

Bloguers.net is a platform on which companies and bloggers share their posts.

This is a good option for spreading your content. However, you can also work with sharemarket, a software that allows you to exchange posts on social media.

How does this work?

Quite simply, you share another user’s post on social media, and the other user will share yours in exchange.

This way, both parties can reach more people.

It’s a very interesting way to take advantage of the content we create.

And without having to spend money.

The next step

¿Qué hacemos con todo este tráfico que estamos generando?

·  What can we do with all the traffic we’re generating?

Even if you don’t have the money to invest in marketing, if you follow these tips we’ve seen so far, you’ll get more traffic, which means more visitors will come to your site.

So what can we do to take advantage of these visits?

The best recommendation

► Create a list of emails

We can include several subscription forms in our blog posts:

  1. In the sidebar
  2. pop-ups
  3. On the footer of posts
  4. Exiting pop-ups
  5. Etc.

In short, elements that help us ensure that some of this traffic ends up on our list, so we can send newsletters with promotions, discounts, and relevant information to our visitors. That is, we can try to “sell” at another time.

And not just during the first visit.

It is difficult to capture many subscribers when you only add an opt-in form on your site.

The key to increasing subscriptions is to create a lead magnet or another strategy to encourage your visitors to subscribe to your newsletter.

You could:

  1. offer a discount
  2. An ebook
  3. Mini Video Courses
  4. Free Membership
  5. Etc.

The most commonly used lead magnets are ebooks, PDF guides, or VIP access.

How can we create them?

Beacon.by

This is another of these tools that allow us to implement successful marketing strategies without spending money.

With beacon.by, we can easily and quickly prepare ebooks from our blog posts or just add the content we want to include.

You can create an awesome cover that you can use to share on social media or add it to your forms, as we mentioned earlier.

The only thing I don’t like about this tool.

It’s the fact that we can’t download the ebooks we create, we can only generate a link that we can share with our subscribers.

Well, not the best option, but it’s free.

And finally, when we have the contacts.

Enviar mailings gratis con Mailrelay

· Free email marketing with Mailrelay

Email marketing is one of the best and most lucrative actions available on the web.

With Mailrelay, you can send for free every month:

  1. Up to 75,000 emails
  2. And manage up to 15,000 contacts (sending messages to these 15,000 contacts every month)

Free email marketing with no additional feature limitations:

  1. This email marketing software doesn’t add advertisements or logos to your newsletters
  2. No daily limit
  3. And with technical support included

You can create your free account on this banner:

¡Envía hasta 75.000 emails gratis!

That way, you can keep in touch with your subscribers and send sales emails for free.

Free and profitable email marketing.

· Conclusion

Working with marketing on a limited budget or without spending money is not easy, but in this article, we have seen some very interesting alternatives to help you with this task.

Yes, no doubt the results would be better if we could invest in advanced marketing tools, but if not, these recommendations will help you at least create a coherent strategy with a certain degree of effectiveness.

Can you think of other alternatives? Comment below!

Jose Argudo


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Comments

  1. Ruben

    Un artículo muy completo Jose, no deja de sorprenderme la herramienta Answer the public. Post Compartido!

    12/12/2019 - 15:49:12 Publicar una respuesta
  2. Johanna

    Hola Jose, son consejos muy útiles y prácticos, es una buena forma de hacer marketing y darnos a conocer a nuestros potenciales clientes.
    Gracias por todas las alternativas que nos has dado. Un saludo!

    12/12/2019 - 00:44:56 Publicar una respuesta
  3. Taisa

    Muy buenos consejos. 🙂 Las conocía todas y uso todo todo lo de la lista con bastante frecuencia!! Jeje.

    Incluso para herramientas de edición y diseño, utilizo Open Source gratuitas. Como por ejemplo Gimp para imágenes e Inkscape para vectoriales.

    Es lo que tiene como decís, empezar con poco presupuesto… Hay que apañarse como se pueda.:)

    03/12/2019 - 12:06:38 Publicar una respuesta
    • Mailrelay

      ¡Gracias! Jajaja 🙂 son herramientas conocidas, pero muy interesantes. Gracias por los aportes de Gimp e Inkscape, esta última no la he utilizado, pero Gimp sí 🙂

      03/12/2019 - 12:09:15 Publicar una respuesta

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