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More customization and less automation, the key to the success of your email campaigns

Published by on December 27, 2018

In a globalized marketing environment, more and more companies are looking for options to offer content tailored to the interests and needs of their customers. The automation of email marketing campaigns has benefits (more efficiency, better results, more control and less work.) but it should be noted that personalization has more advantages regarding user satisfaction. […]

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Neuromarketing applied to email marketing

Published by on October 24, 2018

Neuromarketing is the future of marketing. Nowadays, emotional marketing strategies are already very worn out, and you should take another step to continue attracting and enchanting your customers. We can define neuromarketing as a science that studies how the brain behaves during the buying process based on attention, emotion and memory. Purchasing success is currently […]

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Corporate social responsibility. What it is and how to use it in your marketing strategy

Published by on July 19, 2018

Corporate Social Responsibility (CSR) is also known as Corporate Sustainability (CS) or responsible business. Social responsibility is based on the active contribution of a company, to improve the social and economic environment. In this way, the company will be more competitive and will gain added value. · Characteristics of Corporate Social Responsibility Corporate Social Responsibility […]

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SMS marketing, take advantage of your mailing list

Published by on June 29, 2018

It is now almost impossible to live without a smartphone. Most of us spend hours with one of these gadgets on our hands, not just to talk to people, but for all our daily tasks. Brands, who carefully study the behavior of their consumers, know that if they want to reach them, they will need […]

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Will social messaging transform the way we advertise on the internet?

Published by on June 28, 2018

The way we communicate has changed dramatically since social messaging began to be a part of our lives. People stopped sending letters and started to talk to each other using a new virtual format: the email. Sometime later, due to the increased desire for instant communication, this more traditional way was, little by little, being […]

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