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How to increase your sales with upselling and email marketing

Published by on September 4, 2019

You have certainly bought something online and suddenly started getting messages about related products. Maybe you have selected a product from an online store and began to receive recommendations for accessories or exclusive promotions. Does this senary sound familiar? This is what we call upselling. A clear straightforward and easy to understand example is when […]

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How to identify and segment the market for your sales strategy

Published by on June 26, 2019

Segmenting the right market is very important as it consists on establishing the buyer persona for each product or service you are offering to boost your sales strategy. Although there are general rules, you will need to consider several factors to identify your target audience. The first problem you will have to face is that […]

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What is Facebook and what strategies still work in 2019?

Published by on February 7, 2019

As we are in the digital age, everyone of us have, at least, a social profile on Facebook, Instagram or Twitter. Companies that want to survive will have to create a digital marketing strategy, since this is the easiest way to create engagement with your customers and improve brand image. Like many other digital marketing […]

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More customization and less automation, the key to the success of your email campaigns

Published by on December 27, 2018

In a globalized marketing environment, more and more companies are looking for options to offer content tailored to the interests and needs of their customers. The automation of email marketing campaigns has benefits (more efficiency, better results, more control and less work.) but it should be noted that personalization has more advantages regarding user satisfaction. […]

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Neuromarketing applied to email marketing

Published by on October 24, 2018

Neuromarketing is the future of marketing. Nowadays, emotional marketing strategies are already very worn out, and you should take another step to continue attracting and enchanting your customers. We can define neuromarketing as a science that studies how the brain behaves during the buying process based on attention, emotion and memory. Purchasing success is currently […]

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