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How to Grow Your Email List With Facebook Video Ads

Published by on November 18, 2021

In the short history of digital marketing, we have seen many marketing channels come and go. The channel is at its peak now, might soon make way for new ones that are more effective and efficient. That said, among the current leaders we see a prehistoric animal lurking around. Yes, email marketing is the medium […]

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Essential Guide To Using GIFs In Emailing

Published by on November 4, 2021

Want to spice up your email marketing? Good news! You can use GIFs in your emails to customers, clients, etc. Now, while professionalism is still key in email marketing, there’s absolutely nothing wrong with adding a GIF to express yourself and your brand. A GIF – or a Graphics Interchange Format – is a file […]

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Don’t Overlook These 4 Things When Revising Email Marketing Copy

Published by on October 7, 2021

As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox. And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out […]

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Top 8 Web Analytics Tools for Ecommerce

Published by on September 30, 2021

These days, for all eCommerce businesses it remains the case that it is important to measure your progress to stay ahead of the curve. According to Statista, e-retail sales worldwide were about $4.28 trillion in 2020, and e-retail revenues are supposed to rise to $5.4 trillion in 2022. Online shopping still tops the list of […]

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Free Tools to Help You Understand Your Competitor’s Web Traffic

Published by on September 16, 2021

Using web analytics tools like Google Analytics to understand your competitor’s web traffic allows you to gain useful insights on how to improve your websites performance. Sometimes, looking beyond your business is what you need to discover what your brand is missing. Studying your competitor ensures you see what they’re doing differently from you. It’s […]

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