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Does Email Design Actually Matter?

Published by on July 23, 2020

Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from […]

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Interactive Email Marketing: The Complete Guide

Published by on July 16, 2020

Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content.  This signifies […]

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What is PDCA and how this method can help you manage your digital marketing strategy

Published by on April 2, 2020

Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve […]

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Best Email Marketing Psychology Hacks To Boost Conversions

Published by on March 3, 2020

Will you believe me if I say that the difference between mediocre and magnificent email marketing campaign results is – psychology? I understand you’re reluctant to believe that because it sounds rather simplistic. After all, isn’t email marketing almost a science already! You’ve heard of email finders, branded email IDs, clickbait subject lines, eye-candy email […]

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How to create a successful business

Published by on September 13, 2018

No matter the size of the company, the goal is always the same: to make the business grow and prosper. And in the business world, we are always inspired by successful companies, looking to learn a little about the situations experienced by entrepreneurs who have been in the market for a long time. And there […]

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