Your email list, your most trusted marketing tool, is updated daily. New strategies come up, ways to do things, tools, business plans. And not only that. Consumers change, society too and what works today, tomorrow may not work. Today we will see some examples of these changes that can seriously affect our digital marketing strategy. […]

Cheap and effective marketing, this was a keyword I found when I was reviewing some AdWords campaigns, and I immediately thought that Email marketing is still in 2018 the marketing tool that best meets the two requirements of this research: It’s a perfect fit for small and large businesses. That’s why in today’s post I […]

Are you concerned about the results of your email marketing campaigns? Perhaps, when analyzing the reports of your newsletters, you discovered that the results have worsened if you compare them with previous campaigns. If you’ve been managing your company’s email marketing campaigns for a long time, you could see changes in the results of your […]

Online marketing campaigns require a substantial investment. Measuring and improving the conversion rate is, therefore, essential to the success of any marketing strategy. But, the million dollar question is, how can we improve this rate?

We have commented on many occasions how important it is to target our email list before sending email marketing, but, should we always do that? Is it possible that there are situations where it is better not to segment our mailing list? In my opinion, it is possible to imagine a few circumstances where we […]