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10 marketing actions that will mitigate the adverse effects of a crisis

Published by on March 30, 2020

Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and […]

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The future of virtual influencers and their potential for brands

Published by on January 28, 2020

As technology advances, the chances of improving the effectiveness of digital marketing strategies increase. It has already happened with the emergence of email marketing software, social network managers, CMS, bots. And now, it looks like it will happen again with the birth of virtual influencers. This role is not played only by celebrities, but by […]

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Headers: How to show them in your emails and avoid problems

Published by on July 17, 2019

Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I […]

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How to create an eye-catching newsletter with the new Mailrelay editor

Published by on June 18, 2019

Have you ever tried to create a newsletter? If it is the first time you are visiting our blog, we would like to show you our new HTML editor. If you are already working with our email marketing software, this article is also for you, as we will show you the features, we are adding […]

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Taking advantage of a list of emails with less than 100 subscribers

Published by on March 19, 2019

One of the first challenges to be faced when it comes to working with email marketing is to apply good techniques to capture leads and create a community of loyal subscribers. That is why many people prefer to buy a database with millions of emails or download an email list for free; but is this […]

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