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10 marketing actions that will mitigate the adverse effects of a crisis

Published by on March 30, 2020

Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and […]


Up-selling and cross-selling: how to implement them in your email marketing strategy

Published by on March 19, 2020

Every e-commerce business is constantly trying to increase its sales, but the real challenge is figuring out how to do it effectively with minimal investment. A smart and well-executed sales strategy can make a big difference. Email marketing offers many opportunities to boost purchases in your ecommerce site, one way to get the most out […]

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Branding strategies to face tough times

Published by on March 17, 2020

In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more […]

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Digital marketing strategies for times of crisis

Published by on March 10, 2020

It is always good to have digital marketing strategies that include a plan B to face possible moments of crisis; due to external circumstances affecting your business, such as an economic recession in the country; or due to internal factors, such as a crisis that could affect your online reputation. Whatever the case, the important […]


Best Email Marketing Psychology Hacks To Boost Conversions

Published by on March 3, 2020

Will you believe me if I say that the difference between mediocre and magnificent email marketing campaign results is – psychology? I understand you’re reluctant to believe that because it sounds rather simplistic. After all, isn’t email marketing almost a science already! You’ve heard of email finders, branded email IDs, clickbait subject lines, eye-candy email […]


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