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The three simple rules you should follow to make sure your newsletter won’t be considered as spam.

Published by on July 9, 2019

Before getting into the main topic of this article, I would like to clarify that if you follow these recommendations, you will have much more chances of sending your newsletter to the inbox of your subscribers. However, both B2B filters such as Spam Assassin and B2C ISP filters as Smartscreen have their own rules, which […]


How to identify and segment the market for your sales strategy

Published by on June 26, 2019

Segmenting the right market is very important as it consists on establishing the buyer persona for each product or service you are offering to boost your sales strategy. Although there are general rules, you will need to consider several factors to identify your target audience. The first problem you will have to face is that […]

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Ingenious ideas for when you have to send a newsletter

Published by on June 25, 2019

In the web environment, there is a wide variety of companies, groups and organizations struggling to publicize their activities, attract more customers and sell their products or services. In this sense, designing a digital advertising strategy is fundamental for boosting your presence on the internet, creating a brand image and establishing lasting relationships with your […]


How to create an eye-catching newsletter with the new Mailrelay editor

Published by on June 18, 2019

Have you ever tried to create a newsletter? If it is the first time you are visiting our blog, we would like to show you our new HTML editor. If you are already working with our email marketing software, this article is also for you, as we will show you the features, we are adding […]


Content Marketing Strategy: Key Challenges You Will Need to overcome

Published by on June 12, 2019

Many companies spend a large percentage of their budget on ads created to attract old and new customers. While this strategy works, if you can’t retain these customers and convince them to revisit your  website, you will have to keep spending money to attract new leads. However, there is a way to not only attract […]

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